I have recently embarked on a PhD-project at the Doctoral School of Organizational and Management studies at Copenhagen Business School.

The project will investigate the complex interplay between organizational, technological and market forces, and specifically how organizational inertia affects innovation in media organizations.

For now, I try to think of technology as a more-or-less independent variable in this equation. To quote Everett Rogers: “The diffusion of innovations is a social process, even more than a technical matter.”

The main focus of the project is the study of how media organizations adapt to changing business climates.